They ask the fans to share their questions and have fun. Sky Sports conducts Q&A sessions with sportspeople at frequent intervals. Here’s how the leading sports channel implements this tactic. This will reduce the chances of losing control of the conversations and help analyze audience sentiments toward the brands without hassles. The key benefit of these real time sessions is getting to know your brand’s perception and gauging the audience’s interest in your products.Īsk a subject matter expert or senior member of your team to go live for these sessions. While they can find answers to some of these questions on the website, answering them during Q&A sessions can help you build a personal connection with the customers. Where did you take the employees for vacation?.How does your product manufacturing take place?.For instance, the audience may want you to share… Q&A sessions allow the target audience to interact with, listen to, and understand a brand’s perspective.
Foster a Sense of Community with Q&A Sessions This TikTok marketing strategy has helped Netflix earn over 33.3M followers and 708.3M likes. They share random behind-the-scene videos of actors to promote new releases. They can also provide a platform to dive into product specifics, including features, benefits, and customer reviews.Ĭheck out how a sneaker and apparel brand, uses this feature. Live streams can be leveraged by brands to share a range of important information, including brand-related news, product or service launches, discounts, and new offers. So, capitalize on live streaming to strengthen your TikTok marketing strategy. Another study from Ipsos depicts that TikTok Live engages more audiences than other social platforms. Reports state that 82% of consumers prefer watching live videos of a brand over other social content formats.
Get and implement audience feedback to provide better services, thereby improving brand credibility. Read comments and respond to the audience in real time. Create an interactive environment and have conversations with the target audience. Hosting live streams on TikTok can help your brand… Livestream means broadcasting or publishing video content in real time. Connect with Your Audience through Livestreams This branded hashtag challenge garnered 3.1B views, while Croc’s official TikTok channel reached 5.8M likes and 885.9K followers. The brand created a unique hashtag called #ThousandDollarCrocs, which dared users to post how they would customize the footwear. Notice how a renowned American footwear brand, pulled off a branded hashtag challenge. Such fun challenges with interesting hashtags can encourage users to buy your products and boost social media engagement. Let’s say an ice cream brand asks users to eat five popsicles of their choice and share a video on TikTok with the hashtag #FivePopsicleMonster. By branded hashtag, we mean a custom hashtag unique to your brand. Take your social marketing a notch higher by producing creative branded hashtag challenges. Engage Your Audience with Branded Hashtag Challenges No wonder, the brand has gained massive popularity on TikTok with 7.1M likes and 425.5K followers. They combine the tutorials with trending hashtags and music to amplify their effectiveness. The brand keeps on sharing makeup tutorials to boost its audience engagement quotient. Notice how a cosmetic brand, leverage this straightforward TikTok content generation approach. What’s more? Including product-specific hacks can make the tutorials more interesting. On the other hand, they allow the target audience to understand the product’s utility and benefits. Product tutorial videos can help address the pain points of existing and prospective customers. In addition, discover trending songs by browsing TikTok’s song library to get started. Research popular videos, songs, and hashtags by scrolling the search bar or exploring the “For You” page. The educational application provider has 121.8M likes and 6M followers and earns millions of views on almost every TikTok video.įollow the footsteps of Duolingo to take your brand engagement to the next level. 
This tactic of riding the latest trend wave has made Duolingo a viral sensation on TikTok overnight.
Here, Duolingo integrated British-Albanian singer Dua Lipa’s trending song into its TikTok video.
0 kommentar(er)
